An Insider Guide to The Dos and Don'ts of Online Recruitment

An Insider Guide to The Dos and Don'ts of Online Recruitment

Let’s face it, in today’s day and age everything is online. If you are not online, you are non-existent. The same goes for recruitment. Like every industry, the legal industry has had to adapt its ways to keep up with the ever-evolving technological advances. 

Whilst some larger firms are likely to have a solid online presence and strategy in place - as a smaller or mid-sized firm - you don’t want to get left behind. 

So, how do you leverage your online presence to attract and recruit the best talent? While there are no standard guidelines - there are a few dos and don’ts for a fruitful recruitment process. 

What is online recruitment? 

Before we jump into the dos and don’ts, you need to be clear on what online recruitment entails. Simply put, online recruitment uses technology - to not just attract candidates but to guide them through the process too. Consider websites such as Seek and social media marketing to advertise the position. On the flip side, you have AI tools and technology to speed up the hiring process, such as digital shortlisting and automated referencing. 

Now that we have covered that, below is a quick overview of the dos and don’ts of online recruitment. 

The dos of online recruitment

1.      Create a visually engaging and informative website.

Your website is the virtual face of your organisation. Candidates considering applying for a position at your firm will check out your website. Therefore, it is imperative that you make the most of this space by highlighting your unique selling point (USP) in a bid to convince them to work for you. 

2.      Provide relevant and engaging content.

Gone are the days when you could put out a few bullet points and a short dry introduction to the firm. Today, to engage your target audience, you must be a good storyteller. Write an interesting brief about the organisation to draw them in and engage them by building excitement around the role. If writing is not your forte, hire a copywriter to do the storytelling. You can also end with a short video to provide a brief insight into the day-to-day life at the firm. 

3.      Have a social media marketing strategy.

Advertising on your website and recruitment sites such as Seek alone is not enough to cut through the digital noise today. You need to leverage multiple platforms to reach your audience. Social media campaigns are crucial to significantly increasing applications. 

4.      Be mobile-friendly.

The majority of transactions occur on mobile these days. So, you need to ensure the application process is mobile-friendly. One way of being mobile-friendly is to keep the application form short and simple.

  The don’ts of online recruitment

1.      Never neglect human interaction.

The risk of everything being virtual is we lose the human-to-human connection. You can overcome this by keeping channels of communication open during the application and recruitment process. Provide the hiring manager’s details so the potential candidate may get in touch if they have a query. 

2.      Don’t overlook candidate feedback.

One of the most useful sources of information is feedback from those experiencing your campaigns first-hand. So, do not forget to ask and collect data on the following to help you improve your digital recruitment process. 

-          candidate experience, 

-          where they saw your ad,

-          whether they did further research on your company, and

-          what exactly they looked for when they researched the firm. 

3.      Don’t take human skills for granted. 

Technology is fab, but it cannot always do what humans do. While candidates will appreciate the speed and efficiency of the recruitment process, they also want to experience the human side of your business. On the other hand, it is always good practice to include human skills, knowledge, and experience in the decision-making process. 

Get recruiting today with Day One recruitment.

Finally, it is important to understand that you do not have to do everything alone. Sometimes you will not have the time or expertise on hand to roll out a digital campaign. In this instance, it is a good idea to work with an experienced partner who has a greater network reach to deliver the results you seek. 

Our years of experience and genuine interest in your organisation mean we take the time to understand the challenges and opportunities in your business. By doing so, we find you first-rate and skilled talent for your business so you can get on with what’s more important. 

Hire better today with Day One Recruitment - Call 07 3185 5157.